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E-Tailing on the Internet

Mass Merchandising on Database-Driven Web Catalogs

"E-tailing" is "electronic retailing", which is defined as the selling of brand-name retail merchandise on a professionally designed "catalog" style website (We'll show you how to get one FREE - fully stocked and ready to go). In some cases these are public companies like Cognigen that offer you commissions and perks for setting up shop and promoting their offers. They provide sales tools like presentation videos and Flash 5 presentations to help promote your business. Cognigen is a particularly popular one and is FREE to join. Their web sites are very professional looking. Here are some current offers you can sign up for even if you don't join their agent program...

This kind of "retail" business appeals to many people for three very good reasons:

  1. People feel comfortable and "good" about selling name-brand items. They know they won't have to work hard to convince someone to buy Levi's Jeans, or Nintendo Game Consoles, or Sony Televisions, or Internet Services, or Satellite TV, etc.
    That's because there is ALREADY a vast and ready market for those goods; You just have to learn methods to tap into the streams of those buyers and turn on the cash flow!
  2. Catalog and mass merchandise are what most people are familiar with - it's how they buy most of the things they buy themselves. Therefore, they find it easy to slip right into that mode of selling, and to be successful at it.
  3. Unlike many "content" driven websites, which require you to spend a lot of time researching and creating web content, a catalog sales site requires relatively little new web development. Instead, owners of e-tailing sites typically spend most of their time marketing; that is, finding the streams of willing customers who already are in the market for the mass merchandise, and getting an "offer" in front of them. This kind of work is more appealing to most entrepreneurs than trying to become an expert and write content on a subject.

OK, so now comes the crux of the matter - doesn't it cost a fortune to build a professionally designed e-tailing website, that is database-driven from a comprehensive list of name-brand products? One that looks super-sharp, because let's face it, buyers on the web are discerning - they will click away in an instant if the site looks low-rent.

So, how are you supposed to become a licensed retailer of Sony, Nike, Microsoft, Levi's, and a hundred other name-brand product manufacturers? Not to mention all that nasty e-commerce backend stuff, like merchant accounts, credit card processing - and oh my gosh, you haven't even considered product fulfillment, inventory, and accounting. This thing will NEVER get off the ground!

Relax. We're going to show you how to get your very own stocked, fully designed, e-commerce enabled, mass-merchandise driven e-tailing catalog website powerhouse for FREE!

That's right, it won't cost you a dime. But first, we want to tell you a little about the strategies to use once you get it set up.

There are some simple rules for being successful with this kind of business. They are as follows:

  1. Find out what people want to buy - visit IWant.com and similar sites to see what kinds of products people are searching for. Check out search engines, visit major online stores like Amazon.com, Yahoo.com, and eBay.com to see what people are buying and selling.
  2. Determine how people are selling it already (model what is working!). Notice web design, sales copy, and the places they market. You can do this research in about 1-2 hours. 
  3. Build a website with the merchandise you've identified from step 1.
  4. Add an opt-in list (you can get free services for something like this at Topica.com, for instance). You'll want to have the opt-in list to get visitors' e-mail addresses, - so you can market to them in the future!
  5. Test your store and process - do the links work properly, can you subscribe to the newsletter, does the checkout and credit card system work, and do customer's receive e-mail receipts and back end sales notices? So the "goods" get shipped and delivered properly. Test YOUR OWN store by making a purchase!
  6. Create an ad for your product (there is a whole art and science to this piece of the puzzle - more on this later).
  7. Place your ad in front of the people who want what you're selling; you should have identified where to market back in steps one and two.
  8. Check your sales figures, develop new ads, and place in new marketing channels.
  9. Repeat over and over again.
  10. Count your money.

You can sell services (reoccurring monthly payments) through Cognigen. To open your very own VStore, just click here, then come back here for more moneymaking ideas and web business opportunities!

Don't forget the Honor System!

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Last Page Update: May 09, 2005